GVCM Chapter 4 & 5: Photos, Illustrations, and Text Integration

Name: Tyrone Simpson	Student Number:
ISM 4011: Introduction to Information Systems
Graphics and Visual Communication for Managers (GVCM)
Chapter 4: Using Photos & Illustrations and Chapter 5: Integrating Graphics & Text
DIRECTIONS:  Read the chapter first, then: 1. Answer the questions as indicated below in the space under the question.  Answers may be found in the appropriate chapter of your GVCM textbook. 2. Change your answers to blue so they can be easily distinguished from the questions. 3. Create a new blog post and copy this information into the post. 4. Once it is pasted into your blog, select all the text (CTRL A) and change the font to TREBUCHET. 5. Change the TITLE of the post to GVCM Chapter 4 & 5: Photos, Illustrations, and Text Integration
Chapter 4: Using Photos and Illustrations
1. How can photos and illustrations enhance a document or presentation? Does a graphic always add value to the document? Why is it important to choose the images carefully?
Photos and illustrations enhance a document or presentation by bring greater understanding to the viewer, illicit a quicker and deeper emotional response, and convey meanings and suggestions faster than words. Never-the-less, using the wrong graphic can detract from the intended message and diminish the quality of the document.
2. What should you consider when deciding to use a color image or a black and white image?
Before deciding to use a color image or black and white image you must consider whether or not the image or some aspect of the image will overpower or dominate other information in the document.
3.  Describe the following photographic terms:
1. Scale- how big or small does the photo need to be to convey its message appropriately and accurately? 2. Cropping- how is the subject matter of the photograph included within the frame of the image? 3. Focus- is the subject matter clear enough for the viewer to access the information? 4. Tonal range-do the values of the image allow for appropriate visual legibility?
4.  What are stock photos? How can you find them? Are you permitted to use any photos you find on the Internet free?  Are free photos available to you (try searching the Internet for FREE STOCK PHOTOS)?
Stock photos are pre-captured or standard images. These images can easily be found on the internet. Not all stock images are free and it may be necessary to pay for some stock photos. There are several websites that offer stock photos 100% free.
5. iStockPhoto: IStockPhoto is one of thousands of providers of stock photography. To answer these questions, go to the company website at: http://www.istockphoto.com/
1. Besides photos, what other stock materials can you find at iStockPhoto? In addition to stock photos iStockPhoto offers free stock video clips, free illustrations, and free audio clips. 2. Describe the methods of payment for images (scroll down to the bottom of the page): Customers are able to purchase files by paying were credits that are deducted each time a download of a file is completed. Corporate customers can setup a payment plan in which they are billed every 30 days and their credits are deducted. 3. Can you get free photos from iStock? If so, how? Individuals can received receive free stock photos by becoming a member of iStock and registering online. 4. Think of an exotic animal to search for in the iStockPhoto gallery and then:    a. In the iStockPhoto SEARCH box, search for an image of the animal.    b. When you find a dramatic image of the animal, click on it to get to the photo’s pricing page.    c. Now click on the PAY-AS-YOU go link to see the pricing for the image.    d. Take a SCREENSHOT of the pricing page of the image, paste into PAINT, and save in your GRAPHICS folder.    e. When this document has been copied into a new blog post, insert the image in the space below. (See CHAPTER 3 for how to save screenshots.)
My exotic animal image:
6.  Describe when an illustration may be more effective than using a photograph in a document:
Illustrations may be extremely effective when attempting to convey abstract ideas or when attempting to conceptualize hypothetical constructs.
7. What are some of the disadvantages of using photos in a document?
Some disadvantages of using photos in a document is that the photo may become aged, out of style, and the images obsolete. Also, photos may overshadow the purpose of the document or provide too much background information which would obscure the intended message.
8. Describe the following issues regarding image preparation:
1. Color format-relates to the RGB (Red, Green, Blue) color system or the CMYK (Cyan, Magenta, Yellow, and Black) color system. 2. Resolution- refers the dpi (dots per inch) of an image 3. Cropping- refers to the elimination of any unnecessary digital information within an image.
9. Describe five best practices for using images in documents and presentations:
Decide whether a photograph or an illustration is better suited for the communication. Decide what tone the image should project. Decide whether or not an image will improve your message. Prepare the files properly for inclusion in the document. Review your selections for quality and consistency. Ask yourself, “Is this image doing what it needs to do? Also ask yourself whether the combination of images in your document works well or makes the document look disjointed.
Chapter 5: Integrating Graphics and Text
1. Briefly explain these three roles that visuals play in text:
1. Visuals that evoke feelings- need no contextual explanation; created to solicit a certain emotion 2. Visuals that supplement text- indicative of graphic data; used to pictorially enforce the text 3. Visuals that complement the text- typical of instructional manuals; images work with the text to help communicate the main idea
2. Describe five best practices for integrating text and graphics:
Refer the reader to the graphic within the text. Label and number each figure in a document and refer to the graphic by figure number. Place the graphic as close as possible after the first reference. Do not place graphics before they are mentioned in the text; this will confuse readers. For complementary visuals, provide cues in the text about when and how your readers should use the visuals. In addition, provide adequate labeling so that you are able to talk about the graphic within the text. Be sure that you have designed the graphic to support the message in the text. Ask yourself if readers will be able to see what you want them to see. For supplementary visuals, tell the reader what to notice in the graphic. In a data graphic, what are the important findings or trends? In a picture or illustration, where should we focus our attention? In a diagram, how should we be reading the illustrated relationships?